The Egyptian public 's attitudes towards Short Videos (Reels -Shorts) of Preachers on social media -field study

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Azhar University

Abstract

The study aimed to identify the attitudes of the Egyptian public towards short videos of preachers through social networking sites. The current study relies on the survey method. The study population is the Egyptian public. The study population is the Egyptian public, and the researcher relied on a deliberate sample of 400 individuals who watched short videos (Reels, Shorts) of preachers on social networking sites.
The study reached a number of results,including: 38.5% of the total Egyptian audience, the study sample, are keen to follow short video of preachers in an average manner, and the percentage of those who are exposed to short videos of preachers is close to it, reaching 36.5%, while the percentage of those who are exposed to these clips in a little rate reached 25% of the total individuals of the Egyptian audience, the study sample.Beneficial motives came at the forefront of the motives of the Egyptian public's exposure to short videos of preachers, followed by motives related to the nature of the medium and the virtual environment, then ritual motives in the third order, and finally motives related to social interaction.
Facebook topped the social networking sites through which the public follows short videos of preachers. YouTube came in second place then Instagram came in third place, while Twitter came in fourth place.
The responses of the respondents on the scale of attitudes towards short videos of preachers on social networking sites were generally positive, then neutral, and finally negative.
Keywords: trends - short video

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