Leveraging AI to achieve digital advertising sustainability

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AAST

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From the above, it was concluded that AI plays a crucial role in achieving sustainability in digital advertising. By improving ad targeting, reducing waste, and enhancing user experience, companies can achieve environmental, economic, and social sustainability goals. However, companies must address challenges related to privacy, cost, and technical challenges to maximize the benefits provided by these technologies. Companies can also achieve greater efficiency and sustainability in digital advertising. For example, AI can be used to analyze data in real time and make smarter decisions. In addition, companies can benefit from many other technologies provided by AI, as the research recommends the following:

- Investing in AI technologies: Companies should invest in AI technologies to improve the efficiency of digital advertising and reduce the environmental footprint.

- Enhancing data protection: Companies should implement strict policies to protect users’ data to ensure their trust.

- Collaborating with regulators: Companies should work with regulators to develop standards and frameworks for using AI responsibly.

- Training and development: Companies should train their employees on the use of AI technologies to ensure maximum benefit from these technologies

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